Agricultural marketing research: A retrospective of domain and knowledge structure

Agricultural marketing research continues to grow and develop with the support of entrepreneurial ecosystem. This study aims visually mapping trends in agricultural through bibliometric analysis domain intellectual structure perspective. uses a approach secondary data from Scopus database. The VOSViewer program search results function were used for visualization. work analyzed 704 scientific documents published 1931 2022. have revealed that United States (USDA) was conservation agency most active publications. science biology productive fields study. Based on assistance collection knowledge created 91 years publications, this suggests classification conceptual themes studies: Food, Agriculture, Agribusiness, Marketing, Economics, abbreviated as FAAME theme.